Writing posts and getting likes is the slow way to get customers from Facebook. Trying to get customers using that method will take you a long, long time.
Remarketing is the way you can get customers from Facebook, FAST! Why?
Because Facebook is built to be a Remarketing machine that works like no other platform.
More than 95% of your website visitors do not convert to customers. These are the potential customers you have paid for to get to your website; via Pay Per Click, Organic SEO, TV Campaigns, Geo Fencing, etc.
We know those visitors are interested in you services. The biggest advantage of remarketing is that you’re only showing your ad to people who are genuinely interested. Facebook remarketing gives us access to those potential customers again and again.
Our system can deliver your ad and message to those potential customers 10, 20 or more times. All at very low costs per click.
To learn more call us for a 15 minute webinar and we’ll show you exactly how to make Facebook remarketing work for you. 615-517-5000
Google is great for bringing lawyers new clients through their Google Ads PPC platform. But Google is terrible at helping lawyers retarget those new visitors.
Because the Google guidelines say that lawyers are not allowed to retarget using their platform. The reason? Google believes that if someone receives a retargeting ad from a lawyer, it would indicate that the person may actually need services from a lawyer, thus violating the person’s privacy if another person saw that ad on their device.
You can see Google’s Ad Policy here:
What that means: If you’re PPC advertising with Google Ads, you only get one chance at your client. The PPC click that takes them to your website. That’s it. You get one touch point. If they don’t call you or fill out the form right then, you don’t get another touch.
Wouldn’t it be great if there was a way you could retarget, multiple times, each of the visitors who come to your site via PPC?
There is a way. Facebook.
By using Facebook Ads to retarget all of your website visitors, you can effectively serve ads over and over to potential clients who you know have an interest in your services because they have already been to your website. You can have multiple touch points, on Facebook and Instagram, giving you more than just the one shot at their business. And you can do much more than a few lines of text with the ads you serve.
How It Works.
It is a simple process. You create the ads within the Facebook Ads manager, grab what’s called a Pixel ID from Facebook, and install it on your website. Now you can retarget all of those visitors as a new audience, on Facebook.
Using Facebook as a retargeting tool for lawyers is highly effective, and cost efficient. Call us today if you would like more information about how this system can work for you. 615-617-5000